Email remains one of the most direct and affordable options for digital marketing. The value of being able to speak to your target audience in a direct and highly personalised manner, without paying, cannot be overstated. However there are important considerations to keep in mind to make sure your EDM campaigns are working for you, not against you.
As a consumer, having an inbox full of promotional emails can either be a blessing or a curse. The difference comes in the timing of delivery and the value of the content being shared. Knowing when, why and how often to run and email marketing campaign can be tricky, but that’s where we can help.