It’s about communicating a message about your business and brand, visually. Good graphic design brings together, text, images and graphic elements in a way that tells the viewer what they’re looking at, how they should feel about it and whether or not they should investigate further. The most iconic brands in the world can often be instantly recognised by a partial logo and a single colour. Think Nike, Apple or Cadbury. That doesn’t happen by accident. High quality, consistent graphic design can help you maintain a professional, easily-identifiable image that helps you stand out from your competitors.