20 September, 2021

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Tin Can Blog

SEO Cheat Sheet

Writing SEO content isn’t as difficult as it may seem. The key is to focus on what you’re selling -usually a product or service- making sure to use practical language that accurately represents it.

Unique, interesting copy might be good fun to write or resonates well with your target audience. But, if the search engines can’t successfully crawl your page and understand what you’re selling, they can’t easily promote it. You’ll be missing out on a better visibility and more website hits. Basically, you’ll be making it harder for people to find you!

To help you get started, we’ve highlighted 7 areas you need to focus on when writing SEO content.

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20 September, 2021

SEO Cheat Sheet

Writing SEO content isn’t as difficult as it may seem. The key is to focus on what you’re selling -usually a product or service- making sure to use practical language that accurately represents it.

Unique, interesting copy might be good fun to write or resonates well with your target audience. But, if the search engines can’t successfully crawl your page and understand what you’re selling, they can’t easily promote it. You’ll be missing out on a better visibility and more website hits. Basically, you’ll be making it harder for people to find you!

To help you get started, we’ve highlighted 7 areas you need to focus on when writing SEO content.

07 September, 2021

Social media strategy for business

Social media is a lot of fun, that’s why millions of us flock to our favourite platforms multiple times a day. But to get real results online it’s best to develop a social media strategy for your business.

Every post you make is part of your sales funnel and has a potential role to play in growing your audience. Creating brand awareness, growing interest, getting conversions and building community. A feel good inspo post can double as brand awareness. A great product shot, backed up with a compelling caption could finally encourage a long-time follower to convert.

But knowing what to post, where to post it and when isn’t always easy. And what works for one business often doesn’t work for all. You could easily sink hours into planning and posting beautiful looking content that doesn’t contribute to your marketing goals. Your strategy will grow and develop over time as your business does but to get your started here are our 9 steps for developing a social media strategy for your business.

22 August, 2021

Digital Advertising – The truth

Digital advertising seems pretty straightforward right? Pay for ads, get results. And yet the handful of times you’ve clicked the ‘boost post’ button or even set up a full campaign in Google Ads your results have been…fine.

It’s disheartening and confusing, you’re left torn between thinking it’s all a bit of a scam and also wondering if maybe you need to just give it a little more attention, stronger creative perhaps? A slightly higher budget?

Hugely successful digital ad campaigns with high ROI’s are possible, we’ve all seen them in action, probably even fallen victim to one. Unfortunately for those new to digital marketing, getting these kinds of results isn’t as simple as it looks….

05 August, 2021

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What’s in a (business) name?

The inspiration for the name “Tin Can” came from the idea of a string telephone, a string between two cans. The embodiment of simple, direct communication. 

That’s us, we are an honest communications agency dedicated to helping our clients communicate clear branding and sales messages to their target audience.

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