Portfolio

Assured Home Care

Assured Home Care provide aged care & disability services in Adelaide metropolitan area.

The brief

With the rollout of the National Disability Insurance Scheme (NDIS) across Australia, Assured Home Care engaged Tin Can as an external marketing solution to help transform their brand.

Corporate branding

Looking to expand and reach new markets, Assured required a rethink of their exisiting branding. This was a thorough and complete re-brand best summarised by their new logo, where the exisiting strapline of ‘people and community’ was combined with their new ‘Care triangle’ service model. Creating a simple, recognisable logo that encompasses the new brand and helps Assured stand out from their competitors.

Assured Home Care

Accessibility

Tin Can delivered a custom website solution to support the new brand. Our goal was to create a website that would position Assured Home Care as an authority on disability & aged care information, with a focus on web accessibility.

A mockup of the Assured Home Care website as seen on an iPad
A mockup of the Assured Home Care Mailchimp newsletter as seen on a mobile

Community & communication

As a central feature of the digital marketing strategy, we assisted Assured in creating a greater sense of connection among their community, through the development of an effective and attractive e-newsletter. Backed up with interesting and informative monthly blog content.