Portfolio

RAPTOR Coatings

The original and best 4WD and industrial coating

The brief

To assist U-pol Australia with the promotion of new products in the popular RAPTOR range, Tin Can to developed a comprehensive product launch strategy. Including; print and digital advertising, social media and EDMs all driving traffic to a custom website.

A mockup of a fully branded RAPTOR in-store display

Merchandising

Developing custom, in-store displays for the promotion of the RAPTOR range, with a strong focus on DIY application.

Digital Marketing

A critical element of the project was to develop new digital marketing assets including a dedicated DIY website, social media content and an attractive new eNews template.

mockup of the RAPTOR EDM design as seen on mobile