Wanting to expand the promotion of, and explore new applications for their 4WD coating, RAPTOR. U-pol Australia worked with Tin Can to develop new strategies, print advertising, digital advertising and a custom website.
Developing custom, in-store displays for the promotion of the RAPTOR range, with a strong focus on DIY applications.
Digital Marketing
A critical element of the project was to develop new digital marketing assets including a dedicated DIY website, social media posts and an attractive new eNewslettter template.
