The original and best 4WD and industrial coating

The brief

Wanting to expand the promotion of, and explore new applications for their 4WD coating, RAPTOR. U-pol Australia worked with Tin Can to develop new strategies, print advertising, digital advertising and a custom website.

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A mockup of a fully branded RAPTOR in-store display


Developing custom, in-store displays for the promotion of the RAPTOR range, with a strong focus on DIY applications.

Digital Marketing

A critical element of the project was to develop new digital marketing assets including a dedicated DIY website, social media posts and an attractive new eNewslettter template.

mockup of the RAPTOR EDM design as seen on mobile